RRRethink.
The idea is simple. We want to create something that doesn’t add more STUFF to the world. We want to SUBTRACT stuff. Stuff like plastic and cardboard that end up in landfills. There are a lot of costs associated with this one-use stuff, some of which are easy to track and some of which aren’t. Some of these costs are paid by all of us.
If we can subtract some of the bad stuff, then we can create the net impact of adding more of the good. Like trees that continue to be trees instead of cardboard. And the beauty and oxygen that comes from them. Plastic can be used in more intelligent ways than we use it now, given proper design and some re-thinking.
This blog is about rethinking things.
Why RRRethink? Because it resonates with the three RRRs we already know so well: Reduce, Reuse, Recycle. And it ties in with the entrepreneurship project I am pursuing this year at Bainbridge Graduate Institute with Cheryl Schneiderhan, Jim McRae, and Brian Trunk, and the business name we have coined for it: RRRepeat.
Not so much thinking outside the box as rethinking the whole box.
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I like this. I'm envious that you seem to have all the tech stuff together so you can actually be so creative.
ReplyDeleteI trying to come up with something to rethink. Here's a business I've heard about. It's called "the Closet" people take stuff out their closet and bring it to this big warehouse store. It is located in one of the empty places up near Walmats in Poulsbo. Or maybe set up in the car dealership that closed near the Regal Cinemas. Everything goes on racks in the store. Using computers you put a scanable tag on every items. So there are two kinds of customers, supplier customers and buying customers. The supplier customers are responsible for the tagging and hanging their stuff up. People come in and find cool stuff that is now going to be re-used. People who sell the stuff convert it to cash. Definitely re-cycling, reusing, and reducing the total amount of clothing out there in the world - every used piece sold stops a new one from being made.
Ahh, if only I DID have all the tech stuff together... still struggling a bit with Twitter (??!!) and trying to figure out the Channel's ePortfolio system is making me crazy.
ReplyDeleteI like your idea. Are people actually doing this somewhere? I always give my good stuff away to charity as it seems like too much work to actually sell it. I imagine the key would be using the tech side of things- like bar coding and scanners-- and then taking a cut for the service. Tracking sales and crediting accounts should probably be easy with some kind of computer system... this was always my issue with consignment shope too... bad tracking. There is an elegance to this that is very appealing. I suspect there is enough STUFF in the world right now for everyone to just trade around a bit to feed the need for novelty for quite some time. No money required. Of course that doesn't fulfill the business angle...